Progeo: Art Direction for Catalogs
Brand Identity
Delineo Design has been collaborating with Progeo for years, providing art direction for their catalogs. This project is notable for its meticulous attention to every detail and the thematic approach that defines each edition. Every catalog is conceived as a unique journey, a story told particularly through its photographic project, with each one being unique and evocative.
The 2022/23 catalog, “The Human Face of Art,” explores mobility, beauty, and accessibility, with Venice chosen as its location.
The photographs, taken under the supervision and expertise of Delineo studio, center on the human element, building an emotional narrative that reveals a hidden, unprecedented, and accessible Venice for everyone. The communicative concept developed aims to create new emotional content for the company’s visual identity, especially for the corporate catalog.
The communication aims to highlight and raise awareness about the quality of life and the relationship between environment and individual. Through these shots, Delineo, thanks to a design concept attentive to everyone’s needs, portrays an accessible and inclusive Venice—no simple feat for an ancient city built on the sea and connected by hundreds of bridges.
“To portray an accessible Venice through both a technical and emotional approach.”
To highlight and enhance the concepts of lifestyle and freedom, the catalog’s graphic design follows the typical layout of modern magazines. The colors and fonts reflect the brand identity of Progeo/Permobil.. The glossy laminated paper of the cover gives the print a vibrant sheen, enhancing its colors.
Inside, you’ll find product photos with sharp shadows and neutral backgrounds, alongside images set in the city of Venice. These ambient shots create an emotional connection with the lived spaces. The final result is a visual experience that explores a new way of experiencing disability.
progetto?
Progeo/Permobil
Italy – Paese (TV)
As a European leader in the production of wheelchairs and postural systems, Progeo guides its clients toward a product designed to be custom-made and capable of expressing its own personality. It represents, if you will, a new way of thinking about assistive devices—products no longer just to be used, but to be worn, and extraordinarily capable of revealing a new intimacy.
Coordination of the photographic shooting and creation of the new visual identity for Progeo.
BRAND STRATEGY
Analysis
Positioning/Strategy
BRAND IDENTITY
Corporate identity
Cataloghi – Company profile – Depliant
BRAND COMMUNICATION
Advertising
Photography
Film/Video
Events
