NEUTRON: Sport Design Applied to Footwear

The Alpine Running line was born from the company’s request to design a new, versatile trail running product suitable for different types of runs. With the Alpine Running line, we guided the company into the trail footwear market. This was a significant investment, which necessarily had to fill a gap identified in the target market. For this reason, the market was mapped, revealing several shortcomings in the existing offerings. Among other things, for example, there was a lack of a product with a good quality-to-price ratio and good durability. The research phase in this project proved particularly important, as it involved a highly technical product intended for use by athletes with specific needs and requiring high performance.

With Neutron, we designed a shoe with a dynamic and attractive look. Its reduced weight and compact volume allow for high, agile, and reactive performance. The upper’s design features breathable mesh and a main structure that, like an exoskeleton, forms a solid and ergonomic cage. The toe and heel are protected by reinforced inserts with horizontal and vertical grooves that offer stability. To broaden its sales target, the shoe was also designed in a women’s version and a Gore-Tex® version.